London based Product Designer currently crafting user-centric digital experiences at ASOS.

I am a Product Designer currently researching and designing experiences in the Product Discovery and Selection teams at ASOS. I work with multiple Product Managers to help our 20-something fashion loving customers find products which match their style and give them confidence to purchase.

I am experienced in the e2e product design process with a proven track record in delivering projects from research to design and development. I have strong user research skills gained from leading multiple discovery projects at ASOS and client projects when I worked at the UX consultancy, Bunnyfoot. 

I pride myself on being a good communicator and team player. I have extensive experience managing stakeholders and advocating for the user in scenarios where they may not have been put first. Collaboration is at the core of how I work. I believe in leveraging the skills of designers, product managers and engineers to create intuitive and seamless experiences which fulfil both user and business goals.