Made.jpg

Made.com

2-Week Sprint  •  Concept Brief  •  Team of 4

Enhancing users' home through a video interior design advice app with augmented reality.

O v e r v i e w

Brief

 

Create a mobile app for the homeware brand Made.com to allow customers to access remote interior design advice via a video chat. The key criteria for the app include: enabling users to browse and choose designers, allowing designers to recommend products and for the service not to feel like a sales channel. 

My Role

During this project I developed the survey questions, conducted 5 user interviews and analysed the features of 4 competitor services. I was responsible for testing and iterating the augmented reality feature from mid to hi-fidelity and developed the overall visual design for the app. I also took on the role of facilitator which involved organising the team’s schedule, ensuring we stayed on track with deliverables and developing project presentation.

Deliverables

User research, competitor analysis, persona, empathy map, experience map, app map, user flow, high-fidelity prototype and project presentation

Tools

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Figma 

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Miro

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Trello

P r o c e s s

01. Understand the user

  • Surveyed 59 users and conducted 15 interviews to learn about users' needs and frustrations when decorating their home

  • Learnt users have a strong interest in interior design but they sometimes struggle with making design decisions, especially remotely 

  • Compared the features of 8 competitors to better understand the virtual interior design space 

  • Found competitors focus functionality simply on video calls showing an opportunity for Made.com to explore more ambitious features 

02. Identify the problem

  • Created a persona and empathy map based on interview insights to help us empathise with user needs

  • Persona (James) centred around users who are interested in home decoration but don't feel that confident in their own skills

  • Problem statement: James is looking to decorate his living room. He knows his own style but is not confident enough to make his own design decisions. He needs a way to seek advice from an expert so that he doesn’t waste time and energy making the wrong decisions.

03. Ideate solutions & test

  • Participated in a design studio to ideate solutions to the users' problem 

  • Consolidated ideas in a feature prioritisation matrix and chose to develop augmented reality, measurement tool and designer selection features to aid users design decision making process 

  • Ran 3 rounds of usability tests with 14 users

  • Feedback and Iterations focused on users wanting clarity with what the service offered and simple screens for the video call

O u t c o m e

Welcome page, homepage, designer page and booking page

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Style board survey, call details page, measurement tool, augmented reality video screen

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Solution includes:

  • Onboarding screens: introducing the user to the service

  • Booking process: ability to book specific designer, time and date

  • Video call checklist: including functionality to create a style board and measure interior space before the call

  • Video call features: including collapsible menu, augmented reality product recommendations and favourites list

Solution aims to:

  • Give users confidence that products will fit in their homes through measurement tool feature 

  • Aid users design decision making process by allowing them to preview items in their living spaces before purchase with augmented reality product recommendations 

  • Create a personalised service by allowing users to select designers who match their style

Watch a walk through of our final solution

C o n c l u s i o n

Key Learnings

  • Teamwork makes the dream work: 4 heads definitely make for more ambitious work! I felt proud that as a team we explored and delivered some fancy features for this app.

  • Less is more: When designing our video call screens we crammed in lots of features. This confused the user. I learnt that it’s better to start off with fewer features that users can understand before developing more.

Next Steps

  • Practice my UX writing skills by reviewing the copy throughout the app to ensure it is as clear and simple as possible

  • Conduct further research into augmented reality features by running usability tests with competitor products to learn more about this functionality and what works well 

  • Continue to test with Made.com's known customers base and iterate features based on feedback

Read the full case study on Medium